Zenith Watches & Swizz Beatz Joined Together For New Product

Julian Tornare, the CEO of Zenith, and Grammy winning producer, Swizz Beatz, came together to present the Defy El Primero 21 and the Defy Lab!

Zenith help the official launch for the Defy Collection in New York recently with a focus on innovation & performance. The goal was to help attendees gain a better understanding thats involved into the craftmanship behind a Zenith watch. The main highklight of the night was the release of the state of the art DJI Phantom 4 Pro drone, from above the attendees head, delivering a one of a kind, version of the Defy El Primo 21 Swizz Beatz Edition Unique.

 On this one of a kind time piece, is bright orange strap
On this unique timepiece, the vibrant orange of the strap is echoed by the use of orange accents on the gleaming white dial, nestled in a 44 mm white gold case fully set with a spectacular 288 round diamonds, and complemented by 44 baguette – cut counterparts on the bezel. Both strap and bezel are inscribed with an inspirational quote from the music visionary: “Never let people tell you what you can’t do, because sky’s not the limit, it’s just the view”.

A subtly modified version of this statement piece – the Defy El Primero 21 Swizz Beatz Edition – has been issued in a five pieces limited edition, of which the No.1 sat proudly on the wrist of Swizz Beatz himself.


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